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网站建设用户反馈此功能不容忽视

网站建设用户反馈此功能不容忽视

小编在刚开始网站制作的时候就忘记了反馈功能,导致产品上线之后没有用户来反馈问题,这样等于关闭了我和用户之间交流的那扇窗,只能自己闭门造车来解决网站可能出现的一些问题,结合自身的经历来看,用户反馈这个功能虽然小但是也不容忽视。

Small make up at the beginning to design your website, and forget the function of feedback, lead to products online after no user to feedback the problem, this is equal to the closed the window, I communication between the user and can only be closed doors to solve your own website may appear some problems, combining with their own experience, user feedback function of the small but also nots allow to ignore.

网站用户意见反馈功能主要就是提供给用户一个用来填写反馈信息入口,通常来说这个入口要做到:第一、足够的显眼足以让用户第一眼就发现它;第二、便于操作让用户简简单单地打开、输入、提交就能够完成信息的反馈;第三、足够的友好也就是用户体验要好,可以通过一个简单的回复让用户感受到站长的用心,激发他们反馈意见的热情。下面具体来探讨如何让意见反馈功能更加的明显、方便、友好。

Website user feedback function mainly is to provide users with a used to fill in the feedback information entry, usually the entrance to do: first, enough conspicuous enough for users to find it at the first glance; Second, to allow the user to simply open the operation, the input and submit it to complete information feedback; Third, friendly enough, that is, a better user experience, can be achieved by a simple reply to let the user feel stationmaster attentively, stimulating the enthusiasm of their feedback. The following specific to discuss how to make the feedback function is more obvious, convenient and friendly.

其一、关于用户意见反馈功能的位置。由于该功能不是产品的核心功能所以不可能占据大块版面,经常是被首页遗弃而沦落到内页里面去的命运。这里建议大家将意见反馈功能放在首页为好,而且很多站点都采用放在页首或者页尾的方式尤其是比较流行的移动APP几乎都采用的这种形式。

First, about the location of the user feedback function. Because the function is not the core of the product function cannot take a large space, are often abandoned by home page and the fate of the degenerate into inside pages. Here recommend the feedback function on the front page as well, and many sites are on a header or footer way especially for almost all of the more popular mobile APP using this form.

关于将意见反馈设计成什么样式的,现在比较流行的有两种,即悬浮式和引导式。悬浮式就是随着用户的浏览进度和位置走比如用户拉动滚动条的时候它便随之上下滚动。用户意见反馈其实是我们有求于用户才设计的,所以尽量方便用户看到找到,这样用户体验才会好。 

About feedback into what style, there are two of the more popular now, namely, suspension and facilitated. Suspension is as users browse the schedule and location such as user pull the scroll bar when it is rolling up and down. User feedback is we want the user to design, so as easy as possible for users to find, so that the user experience is better.

引导式是通过产品程序本身去逐步引导用户找到意见反馈的入口并且主动去填写内容比如最常见的是word发生错误的时候会弹出窗口询问用户是否将错误以报告的形式反馈回去。

Product is facilitated by the program itself to gradually guide the user to find out the entrance of the feedback and initiative to fill in the content such as the error is one of the most common word will pop-up window asking the user whether the error feedback in the form of a report back.

具有类似功能的软件其实有很多,例如QQ奔溃后没有响应会提醒用户反馈信息;杀毒软件的隔离文件出现后会自动提醒用户;还有用户对产品评价低于某个标准时会出现意见反馈窗口引导用户填写不满意的内容。

Has similar function of software in fact there are many, such as QQ no response after the crash will remind user feedback information; The quarantined file appears on antivirus software will automatically remind users; And user evaluation of product feedback occurs under a standard guide users to fill in not satisfied with the contents of the window.

其二、关于意见反馈如何做到方便快捷从而让用户能够快速地填写好意见并及时反馈回来。比如上面我们提到的软件奔溃没有响应便弹出一个所有信息都填好了只要用户点击就可以随时反馈信息的窗口,这是比较好的反馈方式,不用用户再动手去逐项填写。

Second, about the feedback on how to do it fast and convenient to allow the user to quickly fill in opinions and feedback in time. Such as we mentioned above software crash no response will pop up a all the information filled out as long as the user clicks can feedback information from time to time window, this is a good way to feedback, no users begin to write again.

有人可能要问为什么不在后台直接发送反馈信息而要让用户选择发送与否呢?这就设计到对用户的尊重问题,将主动权交给用户会让用户产生被尊重的满足感,如果直接抓取用户信息等于涉及到用户的私密信息,可能会导致用户产生反感甚至抵抗的情绪。

Someone may ask why not background sent directly feedback to let the user choose not to send? This design to the respect for the users, the initiative to the user will let the user satisfaction are respected, if fetching user information is directly involved in the user's private information, may cause the user off even resistance.

意见反馈要做到准确切忌挂羊头卖狗肉,用户点击进去之后发现时满意度调查导致挫败用户积极性。同时一定要保证进去后不用权限验证等繁琐的操作,这里拿自己的网站做个反面教材吧,网站设计的意见反馈是新窗口打开,其实最好的是弹出一个窗口以便用户填写好就可以提交完事,由于技术有限暂时没有解决这个问题。

Feedback to do accurate hang sheep head sell vinegar of avoid by all means, after the user clicks in satisfaction survey found to frustrate users. At the same time make sure after go in without permission to verify tedious operation, such as make a cautionary tale here take their own websites, the feedback of website design is a new window opens, the best is to bring up a window so that users fill out can submit finished, due to technical limited temporarily didn't solve the problem.

另外,还要注意对于网站建设类产品来说由于版面比较大所以弹出窗口没有多大影响,但是对于移动APP类产品来说,反馈页面会覆盖整个屏幕所以尽量在用户填好反馈信息后保证自动返回原来用户所在的页面以避免影响用户体验。

In addition, also note for site products because the layout is larger so pop-up window don't have much impact, but for mobile APP products, feedback page covers the entire screen so as far as possible after the user fill out the feedback information to ensure automatic return to the original user's page in order to avoid affect the user experience.

同时还要保证用户进入的填写操作页面的简洁性,能够帮助用户自动完成的部分尽量填写好以减少用户的烦恼,为用户带去更多的方便,提示引导信息不能有误导,更要避免描述的二义性,一定要准确便于理解。

Fill in the operation and to ensure the user to enter page simplicity, can help users automatically part of the fill in as much as possible to reduce the user's worries, bring more convenient for the user, prompt guide there cannot be misleading information, more to avoid ambiguities, must be accurate for easy understanding.

其三、意见反馈设计做到显眼和方便外还要注意调动用户的积极性,这就涉及到该功能的友好性,即提高意见反馈的用户体验。举个例子,可以设计用户提交反馈信息后以笑脸的方式来鼓励对方积极反馈或者是搞点小奖励什么的,给用户发送一封电邮聊表谢意等等。

Thirdly, the feedback design to be visible and convenient but also pay attention to arouse the enthusiasm of the user, it involves the function of friendliness, namely improve the user experience feedback. Feedback can be designed, for example, the user submits to encourage each other in the form of smiling face after positive feedback or make a small reward or something, their appreciation to the user to send an email to chat and so on.

关于网站的意见反馈功能大家是比较熟悉的但是实际上有很站长朋友在设计的时候容易忽略掉它,这样一来导致的结果恰恰是产品上线之后用户找不到渠道去反馈信息,如此一来造成产品信息收集被阻塞。另外还有一种情况就是大家网站设计之初将反馈功能设计得过于随意导致用户体验不顺畅,用户反馈的激情大打折扣甚至干脆放弃反馈行为,形成一个恶性循环,最终降低了用户的参与度,网站会因此流失许多用户。用户反馈这个功能虽然小但是也不容忽视。

Feedback about the site function everybody is familiar with but actually have a webmaster friends at the time of design easy to ignore it, so as a result of the just is the product after online users can't find the channel to feedback information, thus causing the product information collection is blocked. There is also a kind of situation is we design websites will feedback at the beginning of the functional design too casual user experience is not smooth, the passion of user feedback discounted even forgo the feedback behavior, the formation of a vicious cycle, eventually reduces the user participation, website will therefore lose many users. User feedback function of the small but also nots allow to ignore.

 

POST TIME:2013年09月06日
 
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