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企业网站建设的信息应充分展现企业的专业性
企业网站建设的信息应充分展现企业的专业性
对外介绍企业自身，最主要的目的是向外界介绍企业的业务范围、性质和实力，从而创造更多的商机。因此在企业网站建设的信息内容上，应该充分展现企业的专业特性，主要包括一下几个方面：
Foreign enterprise itself, the main purpose is to introduce to the world of business scope, nature and the strength, so as to create more business opportunities. In enterprise information content of the website, therefore, should take advantage of the enterprise professional features, mainly includes several aspects:
应该完整无误的表述了企业的业务范围（产品、服务）及主次关系；应该齐备的介绍企业的地址、性质、反馈信息，提供企业的年度报表将有助于浏览者了解企业的经营状况、方针和实力。
Should be complete and correct statement of the enterprise's business scope (products, services) and primary and secondary relations; Should complete introduce the address of the enterprise, nature, feedback information, provide the enterprise's annual report will help visitors understand the operating conditions, principles and strength of enterprises.
如果是上市企业，提供企业的股票市值或者到专门财经网站的链接将有助于浏览者了解企业的实力，如果提供行业内的信息服务，则这些信息服务应具备以下特性：
If the listed companies, provide enterprise value of the shares or to the special financial links will help viewers understand the strength of enterprises, if the information services industry, these information service should have the following features:
1、全面性：对所在行业的相关知识、信息的涵盖范围应该全面，尽管内容本身不必做得百分百全面。
1, comprehensive: the coverage of the industry related knowledge, the information should be comprehensive, though the content itself doesn't have to do absolutely full.
2、专业性：所提供的信息应该是专业的、有说服力的。
2, professional: information should be provided by the professional and persuasive.
3、时效性：所提供的信息必须至少是没有失效的，这保证了信息是有用的。
3, timeliness, information must be provided at least there is no failure, this ensures that the information is useful.
4、独创性：具有原创性、独创性的内容更能引起得到重视和认可，有助于提升浏览者对企业本身的印象。
4, the originality of the content of the original, original can cause more attention and recognition, help your visitors to the enterprise itself.
总之，企业网站建设的信息应尽可能充分展现企业的专业性。
In short, the enterprise website construction of information should be as much as possible to fully demonstrate the professionalism of the enterprise.
