关于电子商务网站的思考

如今的互联网各类大大小小的网站多如牛毛，只有你想不到的，却很少有不存在的。一直被大家所看好的电子商务领域的竞争更是到了白热化的程度，相对而言，电子商务网站有着较为明朗和清晰的赢利点，比较容易定位，同时网上购物已经成为了一种时尚，而且将越来越流行，因此，很多公司都看好了这块大蛋糕，很多传统的线下销售企业都纷纷把业务扩大大互联网上，来势汹汹，这块领域的战争，也将愈演愈烈。

Today's Internet is lousy with all kinds of large and small sites, only you think not, but there are very few does not exist. Has been favored by all of the degree of competition in the field of electronic commerce is to a climax, relatively speaking, e-commerce sites have a more clear and clear profit points, more easy to locate, at the same time, online shopping has become a fashion, but also more and more popular, as a result, many companies are bullish on the big cake, many traditional off-line marketing companies have extended the business on the Internet, menacing, in the field of the war, will also be intensified.

传统实体销售企业向互联网进军 价格战在所难免

Traditional entity sales enterprise to the Internet into a price war is inevitable

前些年，国内的电子商务还是处于刚刚起步的发展阶段，提高网购，大家可能对第一时间想到淘宝，京东等这些起步较早的电子商务网站。也曾有这样的流行语“要创业，上淘宝”，那个时候在淘宝开个网店做些电商零售是非常容易的一件事情，从业者不多，竞争比较小，也让很多人实现了创业的梦想。而如今，淘宝网店的数量已经超过600万家，这个数目还在不断的增长，可见竞争的惨烈。另外，其他的大型电商如京东、当当、苏宁易购，卓越等已经不满足单一的产品定位销售，开始向综合类门户全面扩张，这些网站有了良好的用户口碑，质量也相对有保障，是很容易争取到客源的。拿苏宁易购为例，前两年，苏宁易购在业界还名不见经传，但在苏宁的强势推导下，苏宁易购业务出现井喷。日前，苏宁易购更是宣布打响全网价格战，引起连锁反应，当当国美电器城、库巴网等多家B2C家电网上商城被迫跟进，全面开打价格战，一时间狼烟四起。

In previous years, the domestic e-commerce still in its infancy stage of development, improve the online shopping, you might first think of taobao, jingdong started earlier such as e-commerce sites. Have such a popular saying "to start, on taobao," at that time in taobao open a shop to do some electricity retail is a very easy thing, few practitioners, competition is small, also let a lot of people realized the startup dream. Now, the number of taobao shop has more than 600, that number is growing constantly, competition of tragic. In addition, other large electricity, such as jingdong, dangdang, Su Ningyi purchase, have already can not meet the needs of a single product positioning, such as excellent sales, began to fully expand to comprehensive portal, users of these sites have a good reputation, quality is also relatively guaranteed, it is very easy to get customers. Take Su Ningyi bought as an example, the previous two years, Su Ningyi purchase in the industry is still unknown, but under the strong derivation of suning, spurt Su Ningyi purchasing business. Price wars has Su Ningyi purchase is announced, hit the entire network, cause a chain reaction, dangdang gome DianQiCheng, kubah network B2C electrical appliances online mall were forced to follow up, comprehensive start price war, and at that time shows.

狭缝中挣扎，中小电商的出路在哪里

Slit in the struggle, the way of small and medium-sized electricity in where

作为一个创业中的站长，一直梦想有一个自己的电商类站点，可是形式的严峻却屡屡让我望而生畏，电子商务是要客户掏出实打实的银子在你的网站上消费，这个信任的建立是一个非常艰难的过程，如果没有强大的品牌和口碑做后盾，这个过程将异常漫长。我想以下的方式是值得我们考虑的：

As a master of entrepreneurship, always have a dream that one of their own electrical business sites, but often in the form of a serious let me awe, electronic commerce is to customers took out a hush money spending on your website, the establishment of the trust is a very difficult process, without the backing of the powerful brand and reputation, this process will be unusually long. I think the following way is worthy of our consideration：

1，站在巨人的肩膀上起舞

1, standing on the shoulders of giants

这是一条较低成本却容易成功的道路，相比自己搭建电子商务网站，靠有限的资金和人力去推广，维护，宣传，莫不如另辟蹊径，借助巨人的肩膀，比如在淘宝上开店，这个成本要比自己搭建网站建设小的多，信任的建立成本也小的多。很多人去淘宝购物，是相信淘宝的品牌，因此，我们可以借此机遇，先从淘宝做起，建立品牌和口碑。

This is a low cost but easy to successful road, build e-commerce sites, compared with the limited funds and manpower to promotion, maintenance, propaganda, nothing new, with the aid of the shoulders of giants, such as open a shop on taobao, the cost is much smaller than build your own website, the establishment of a trust costs are much smaller. Many people go to taobao shopping, it is believe that taobao brand, therefore, we can take this opportunity, first start from the taobao, build brand and reputation.

2，把口径做小，做精

2, the diameter is small, do good

综合类门户网店使我们都向往的目标，但是初期若是做门户店，那么必死无疑。我们需要寻找突破口，这个突破口一定要小而再小，如果能做到大型电商的盲点，那么是很有发展的。这要求我们的产品有自己独有的特征，如果只有我们能做，别人都做不了，那么谁又能阻止我们的成功呢。

Comprehensive portal websites that we all aspire to the goal, but if early do stores, then die. We need to find a breakthrough, the breakthrough must be small and small, if can do large electricity blind spots, so is of great development. This requires our products have their own unique characteristics, if only we can do, others can do, so who can prevent us from success.

3，坚持自己的，不随波逐流

3, insist on his own, don't go with the flow

不能盲目跟风，大家都在做的东西，说明我们入手已经晚了，一样东西火到了白热化，那么也就意味着我们错过了最佳的创业时机，如此盲目跟风，无法长远发展。

Can not blindly follow suit, everyone in doing things, that we have of late, something the fire to heat, so also means that we missed the best business opportunity, so blindly follow suit, unable to long-term development.

4，线下线上结合，相互取暖

4, online, offline each other for warmth

电子商务如果能够结合线上和线下，那么是比较容易获得顾客信任的，同时两者也可以相互扶助，有助于口碑建设和品牌推广。

Electronic commerce if it can be combined with online and offline, so is relatively easy to obtain customer trust, and both can help each other, help build reputation and brand promotion.

总而言之无论如何，想要发展，就要走出自己的特色，做和别人不一样的东西，从一个点做起，做专做精，坚持自己的。

To sum up, however, want to development, will be out of their own characteristics, to do something different with others, start from a point, to do fine, insist on his own.